26th October 2016
Brand and design agency LOOP Associates acts as lead agency for Coloplast’s new corporate visual identity.
Press release, October 2016
As part of a new strategy, the Medtech company Coloplast is striving to develop a closer connection to its end users. This means that Coloplast not only focuses on professional health providers, but wants to reach out to the users of their products. Coloplast’s mission is to make life easier for people with intimate healthcare needs. This mission must be reflected in Coloplast’s visual expression.
After an agency competition among Danish and International agencies, Coloplast picked the brand and design agency LOOP Associates to develop the new corporate visual identity.
“Coloplast’s new corporate identity supports our strategic goal really well. A strong visual identity has been developed. It manifests a cohesive brand that embraces our mission and communicates a vision to create quality of life. We have worked with LOOP Associates before and see them as a strong partner to develop and implement the new visual identity, ” says Head of Corporate Branding, Wakana Pivoteau Sakihama.
Coloplast’s new identity is now launched.
“We are proud to be a part of this. It is also a very creative and exciting business challenge. We have always enjoyed a good partnership with Coloplast. For us, this is a recognition of the partnership and of our understanding of the strategy,” says Managing Director of LOOP Associates, Lars Toft.
Coloplast A/S is a Danish-based but globally operating company that markets and sells health care products in the areas of ostomy, continence and urology as well as skin care and wound care. Globally, Coloplast employs more than 10,000 people.