What – Strategic and Creative Openings
The creative work commences on the basis of the strategic foundation from the first stage of the process.
LOOP defines the strategic design opportunities and visualises them through creative openings that indicate the directions the design can take. We begin with the development of prototype design packages (logo, typography, images, etc.) visualised across selected elements, e.g. stationary and website. The goal is to present an array of design vehicles that can demonstrate different directions for profiling your company.
The creative openings result in a presentation of design possibilities for discussion among decision makers. It also includes an assessment of ideas and sketches of basic elements, resulting in the selection of a single direction.
