Rewarded a European Design Award
Innovative packaging design
Designed by the architects Anne Heinsvig and Christian Uldall, Helgo ABC is a series of interior products focusing on design, simplicity and a twist of humour. These distinctive products demanded an innovative packaging design.
A package with a twist
LOOP Associates used a single colour on the box to create an environmentally friendly packaging, while complementing the nature of the products. To create product visibility from the outside, LOOP Associates felt that the best method of revealing this, was to integrate a cut-out following the shape of the products.
European Design Award
LOOP Associates received an award at the 2010 European Design Awards for the packaging.