Making life easier for all stakeholders
A new corporate visual identity
Coloplast, an established Danish company and a recognised pioneer in the medical industry, found itself facing new sales and marketing challenges.
Challenging times demanded that the corporate visual identity be updated in order to meet new needs and “Making life easier” for all stakeholders: Users and health care professionals.
Based on Coloplast’s mission, ‘Making life easier for people with intimate healthcare needs’, LOOP Associates created a visual expression that puts the user centre stage, thereby underlining Coloplast’s focus on user centricity.
LOOP Associates designed every aspect of the brand’s visual expression:
- corporate visual identity
- custom corporate typeface
- photography guidelines
- digital brand portal
- image bank
In order to meet the needs for communication among the stakeholders, we realigned Coloplast’s digital information architecture through an adjusted web design.
A powerful and coherent identity
Today, Coloplast has a powerful and coherent identity with high visual impact and recognition value for the brand and its products and services across all communication platforms.
Dramatic improvements to the ease of use of the entire design system combined with best practice examples of every element allow Coloplast employees worldwide to get the messages right when developing campaign and sales material. This directly results in globally integrated marketing and sales communications.