Design Society Denmark
Hong Kong Business of Design Week
In December 2012 Denmark was partner country at Asia’s largest and most prestigious design event, Hong Kong Business of Design Week (HKBoDW). HKBoDW It is a meeting place for more than 100,000 people who work professionally with design.
The purpose of Denmark’s involvement in HKBoDW was to ensure a sustainable future platform that Danish designers, architects and companies can use as a basis for successful business ventures in China and Southeast Asia.
The intention of the unifying identity and theme was to highlight the status of Denmark as a design nation. A nation not only characterized by well-known furniture and industrial products but a nation steeped in design thinking in everything from urban spaces and infrastructure systems, services and functional, aesthetic products.