Volkswagen / / Autostadt
An extraordinary brand experience

An extraordinary brand experience

The Mirror Room: Visual sequences are activated by interacting with the car. The guests, the car and the projections are replicated endlessly in the mirrorwalls, leading the spectator’s thoughts to a production line at a car factory.

Experience concept: Going from abstract to specific.

The 5 Pillars of Production: Simplifying complexity behind car production by communicating through animated infographics and simple gameplays.

he Library: A space to reflect and gain insight and deeper knowledge on car production.