900,000 visitors experienced our Design for a Better World
A world leader
The EXPO was held in Zaragoza Spain, with the overarching theme of “water and sustainable development”. Being a world leader in sustainable technology, it was up to Denmark to get the word out. The Danish Pavilion did just that – presenting sustainable technologies which begin small but have the potential to affect real global change.
The power of Nordic nature
LOOP Associates developed the concept for the Danish pavilion – “Circles in Water” – and designed a visual identity, website, and all exhibition graphics for the pavilion.
The pavilion’s exterior showcased Denmark’s ground-breaking successes in sustainability – at home and across the globe. Inside the interactive, five-cylinder structure, guests felt the power of Nordic nature first-hand, through memorable experiences with ice, wind, water, light, and sound.
An outstanding design
- 900,000 visitors took part in the demonstration of sustainable technology
- The Danish pavilion was awarded the silver medal for outstanding design at the Expo
- It won in the category of ‘interior architecture’ at C.O.A.A. (El Colegio Oficial de Arquitectos de Aragón), Zaragoza
- The graphic design for the exhibition was awarded a Creative Circle silver award, in the category of Corporate Identity
Made in collaboration with 2+1 ideas agency and Spektrum Arkitekter