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Zurich Airport chooses LOOP Associates to develop identity for ambitious new building complex

Zurich Airport chooses LOOP Associates to develop identity for ambitious new building complex

5th March 2017

Danish brand and design agency LOOP Associates leads way finding and identity development for Zurich Airport’s new hub for business and lifestyle, “The Circle”

Press release, March 2017

As part of a strategy to position Zurich Airport as a leading destination for business,
culture and lifestyle, the airport conceptualised “The Circle”: An ambitious
building complex housing leading brands, restaurants, art, hotels, health services
and conference halls. It will be connected to the airport through fluid way
finding, communication and identity. Brand and design agency LOOP Associates
have been chosen to conceptualise and develop those aspects, aiming
to use all three to communicate warmth, clarity, and unity between all elements
of “The Circle”.The identity will provide an accessibly human complement to
famed Japanese architect Riken Yamamoto’s elegant and minimalist vision for
the building.

“LOOP convinced us with their holistic design approach and proven record of
experience,” says Beat Pahud, Senior Vice President. “They create compelling
identities with global expertise, passion and professionalism.”
LOOP Associates supports the design process throughout the public spaces
within the 180,000 square meter space. They will especially focus on “The Path”,
a physical and conceptual installation leading visitors through a stimulating and
visually appealing journey through “The Circle”.

“We are proud to take part in developing The Circle,” says Lars Toft, Managing
Director of LOOP Associates. “It was an exciting challenge for us to meet, both
creatively and business-wise. We’re happy to contribute our understanding of
identity development to every touchpoint, as well as work with a variety of creative
talents like Riken Yamamoto.”

“The Circle” is set to open by the end of 2019.

Coloplast chooses LOOP Associates to develop their new corporate visual identity

Coloplast chooses LOOP Associates to develop their new corporate visual identity

26th October 2016

Brand and design agency LOOP Associates acts as lead agency for Coloplast’s new corporate visual identity.

Press release, October 2016

As part of a new strategy, the Medtech company Coloplast is striving to develop a closer connection to its end users. This means that Coloplast not only focuses on professional health providers, but wants to reach out to the users of their products. Coloplast’s mission is to make life easier for people with intimate healthcare needs. This mission must be reflected in Coloplast’s visual expression.

After an agency competition among Danish and International agencies, Coloplast picked the brand and design agency LOOP Associates to develop the new corporate visual identity.

“Coloplast’s new corporate identity supports our strategic goal really well. A strong visual identity has been developed. It manifests a cohesive brand that embraces our mission and communicates a vision to create quality of life. We have worked with LOOP Associates before and see them as a strong partner to develop and implement the new visual identity, ” says Head of Corporate Branding, Wakana Pivoteau Sakihama.

Coloplast’s new identity is now launched.

“We are proud to be a part of this. It is also a very creative and exciting business challenge. We have always enjoyed a good partnership with Coloplast. For us, this is a recognition of the partnership and of our understanding of the strategy,” says Managing Director of LOOP Associates, Lars Toft.

Coloplast A/S is a Danish-based but globally operating company that markets and sells health care products in the areas of ostomy, continence and urology as well as skin care and wound care. Globally, Coloplast employs more than 10,000 people.

Brand Director with international profile joins LOOP Associates

Brand Director with international profile joins LOOP Associates

16th November 2015

Former Brand Director at IC Companys, Lars Toft, in a new partnership with the brand and design agency LOOP Associates

Press release, November 2015

An exciting development aimed at the international market prompts brand and design agency LOOP Associates to join forces with strong external expertise in a new partnership with Lars Toft.

Entitled Managing Director, the former Brand Director at IC Companys, strategic business developer, Lars Toft, will assume responsibility for key account management and new business development at LOOP Associates.

Lars Toft has more than 25 years of experience in brand development and strategic business development of brands in an international market – most recently with the consulting firm Lars Toft & Co. With a background in high-profile Danish and international companies such as IC Companys, Fritz Hansen, BMG, EMI, and Warner Music International, Lars Toft has a thorough understanding of the creative process.

Since 2007, LOOP Associates has collaborated with well-known Danish and international brands. This profile is further strengthened by partnering with Lars Toft, which will help carry the brand and design agency into the long-term future.

“LOOP Associates is undergoing an exciting development. We want to strengthen our design skills, develop our partnerships, and strengthen our profile internationally. This is exactly where Lars Toft adds strong skills – not least in the tension area between creative processes and business skills” says creative director, partner, and co-founder Peter van Toorn Brix.

LOOP Associates is also signed by Jan Nielsen, creative director, partner, and co-founder. With a dynamic team behind them, LOOP Associates has conducted more than 100 local and international branding and design projects for brands such as Coca-Cola, Samsung, Coloplast, Carlsberg, and others.

Projecting a better future with CINEMA OF HOPE

Projecting a better future with CINEMA OF HOPE

27th February 2014

LOOP Associates has designed the identity and website for CINEMA OF HOPE, a non-profit organization, formed to initiate and facilitate film screenings for refugees in developing countries around the world.

Please visit cinemaofhope.org for more information on the project, or if you want to support the organization.

The identity was developed in collaboration with Morten Sørensen.