Brand Touchpoint Analysis
Consumers understand a brand by everything it does and communicates. Therefore, LOOP believes in the importance of securing the whole customer experience.
A brand only exists in terms of the relationship between customers and the brand – and is ultimately determined by every interaction point customers experience with a product, service, or company. Each of these touchpoints affects business results – hence, they are truly "Moments of Truth".
As touchpoints form the essence and experience of your brand, they absolutely must secure great solutions, convenience, fast service, and a consistent brand experience. And they had better ensure customer satisfaction and loyalty – because at the end of the day, far more important than what products or services you are selling is acquisition and retention of customers.
The Brand Touchpoint Analysis is about optimising the brand experience. It is about creating greater customer value, higher loyalty and increased profitability.
The Brand Touchpoint Analysis is made in cooperation with Copenhagen Business School and Danish Design Centre.
The Brand Touchpoint Analysis delivers:
• Identification and Assessment
• Performance and Prioritization Analysis
• Implementation and design of important touchpoints
Read more about the Brand Touchpoint Analysis (PDF in Danish)
