Brand Identity
It is the holistic impression that gives a company its voice, style and
identity. This expression of visual identity is the most fundamental projector
of who and what a company stands for.
It is the holistic impression that gives a company its voice, style and identity. This expression of visual identity is the most fundamental projector of who and what a company stands for.
Brand identity covers all visual aspects behind the brand. It's represented by various touchpoints, such as logo, website, packaging and advertising. A visual presentation of vision and values, a brand identity must demonstrate great character and style. Why? Because a strong and differentiated brand identity is one of the greatest assets the company has. Yes, this leaves a smaller creative area to play in and no room for inspired loose ideas pulling the company in the wrong direction. And no, it certainly does not exclude great creative solutions.
No business strategy will capture customers' hearts and minds if not implemented well by a strong brand identity. LOOP's design practice focuses on unique brand experiences that inspire new thoughts, feelings and behaviour and maintain a tight connection to the client's strategic direction and goals.
Designing a brand identity is creative. It's pragmatic, and it must focus on the needs of the client. We collaborate closely with the client to develop ideas that help the business transform and grow.
