Skype The Telephony Revolution
A few years ago, Skype revolutionized the way
the world looks at telephony
After having created Kazaa and watched Napster fall, the founders of Skype moved forward and gave birth to what they hoped would be the premier voice over Internet protocol firm. Skype’s vision made the unaffordable free, and LOOP was responsible for helping what was a garage company explode into a world leader in global communication.
Creating recognition fast and early
At the time, Skype’s creators provided us with only a name and a brief business plan. We were able to take that humble beginning and build it into a strong visual identity, adding immense value to a young company seeking early establishment. Our work led to the development of both online and offline brand guidelines as well as an integrated communication strategy that would enable the colourful Skype bubble to quickly root itself as a recognizable symbol for fun and easy communication.
Though campaign objectives have shifted dramatically since those early times, the original brand identity created by LOOP has endured. Proving the critical importance of well-planned design and cementing LOOP's reputation as a partner to corporate start-up brands.
The success of Skype mirrors the experience of many start-up companies in search of venture funding. For these companies, the ability to present a well-drafted corporate identity including logo and other design elements reinforces proof of concept and lends an order of credibility that is crucial in securing financing.
By focusing on brand identity solutions, LOOP gives young companies an edge in establishing themselves to investors, consumers and the world at large.
LOOP delivered
Analysis
Visual Identity, including logo design with an innovative, multi-color concept
Online and offline brand guidelines
Communication strategy
Designed in collaboration with Ole Lund
LOOP Associates | Store Kirkestræde 1 | 1073 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com
Follow Us
