Samsung  The Samsung Experience

Brand Identity



In addition to top quality, there is also an important aesthetic dimension to the Samsung experience. What would it take to connect the two in consumers' minds?


In addition to top quality and innovative technology, there is undoubtedly an important aesthetic dimension to the unique Samsung experience.

What would it take to connect the two in consumer' minds?

Samsung's design philosophy is grounded in creating harmony between functionality, usability, and aesthetics.

In order to illustrate this symbiotic relationship between style and utility, LOOP has developed visuals and messages that showcase the Samsung brand's ability to integrate design and function in a package that complements any lifestyle and environment.

LOOP has also delivered multiple Nordic ad campaigns focused on Samsung's Danish-inspired product design, an International exhibition at the Danish Museum of Art and Design, and an Exhibition at the Danish Design Center and a Co-branded campaign with Red Cross.

LOOP delivered

Multiple Nordic ad campaigns focused on Samsung's Danish-inspired product design

International exhibition at the Danish Museum of Art and Design

Exhibition at the Danish Design Center

Co-branded campaign with Red Cross

 


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