Samsung Moving Beyond Pink
LOOP helps reveal the biggest untapped market for electronics
When Stoic and Samsung decided to undertake their latest research initiative, they were looking to expand on the conventional wisdom and demographic index of women. By digging deeper, they were able to unveil and define a more robust understanding of the consumer experiences women across a broad spectrum of life stages face when buying a TV.
LOOP designed a 214 page hard cover book, ironically, printed on screaming pink paper, featuring images, quotes and descriptions from the entire 12 week long research project.
LOOP delivered
Graphic design and layout
LOOP Associates | Kronprinsensgade 3 | 1114 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com
