Samsung Is it Danish Design?
The "Imagine Danish Design" campaign inspired consumers to recognise Samsung's passionate and unfaltering efforts to cater to consumers' thirst for quality paired with fantastic Scandinavian design.
The campaign emphasised the close ties between Samsung and Scandinavia in a way that stirred pride in the Nordic consumer base.
The entire campaign told the story of a team of Samsung senior designers and executives who visited Denmark in search of inspiration for the design of the Bordeaux Plus LCD TV. This inspiration was to be found in the organic curves of the Scandinavian shoreline’s beach pebbles, rounded by the North Sea over thousands of years. This same element of nature later inspired LOOP’s art direction for the visuals in the creative campaign.
LOOP Associates | Kronprinsensgade 3 | 1114 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com
