Samsung Capturing the Spirit of Professionalism
The NV24HD was among the first digital cameras designed exclusively by Samsung. Alongside master lens crafter Schneider-Kreuznach, a true commitment to the market was demonstrated that broke the conventional dominance of the competition.
The campaign visual consisted of a single photograph, the very medium of the product itself. As art director, LOOP created the visual demonstration NV24HD's power as a precise instrument of professional perfection. The image, photographed in painstaking detail, illustrated the embedded attributes of the product's timelessly classic design and modern quality.
The same graphical aesthetics were implemented in the direction of the campaign as when LOOP works within graphic design.
The creative was executed throughout Scandinavia.
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