KHR Architects on the Move

Web

The concept ‘KHR on the move’ forms the framework for a series of on-going initiatives ranging from internal communication to marketing and a goal-oriented PR drive.

KHR is one of Denmark's leading architecture firms — with a 60 year history. KHR has an impressive project portfolio that includes the Metro in Copenhagen, Arlanda Airport in Stockholm, B&O's headquarters and the Mies van Der Rohe nominated headquarters for Fiberline. The assignment given to LOOP was to visualise KHR's architectural solutions raw and uncut. LOOP chose intentionally to use the entire frame on the website and supported it with a virtual surface creating an impression of pergament paper, which most architects utilise daily. On the website LOOP created a permament frame consistently covering the pictures with pergament until the following picture is showed. Black and White was chosen to underline the architectural shapes, creating synergies with new and existing pictures from the archive.