Fritz Hansen International Campaigns
LOOP developed International Campaigns for world famous icons designed by Arne Jacobsen
LOOP developed the international campaigns linking the unique and beautiful design with the brand – keeping it simple, pure and focused on the products. The expression was to be exclusive, characterised by luxury aesthetics and extremely high quality, supporting the dependable selection of chairs from Fritz Hansen.
Three iconic Fritz Hansen chairs were used in the campaign. The "7" from 1956, the Swan from 1956 and the Egg from 1958 were all designed by Arne Jacobsen. To enhance the originality of the visuals, the chairs were photographed in locations actually designed by Jacobsen himself.
The creative idea was executed in several international campaigns.
LOOP delivered
Advertisement: Egg Chair – designed by Arne Jacobsen
Advertisement: Swan Chair – designed by Arne Jacobsen
Advertisement: Series 7 Chair – designed by Arne Jacobsen
LOOP Associates | Store Kirkestræde 1 | 1073 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com
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