EXPO 2008 Design for a Better World

Space

LOOP designed the visual identity, exhibition graphics and website to the Danish Pavilion at Expo 2008 in Zaragoza

In partnership with 2+1 ideas agency and Spektrum Arkitekter, LOOP developed the concept for the Danish Pavilion at Expo 2008 in Zaragoza, Spain. The marquis exhibit, "Circulos de Agua", or circles in water, presented sustainable technologies that start small but hold the potential to effect real global change, like expanding ripples in water.

In an innovative display of sustainability, viewers were invited to engage all their senses within an interactive structure designed to provide each of the 900,000 visitors with a memorable experience in ice, wind, water, light or sound.

The Danish Pavillion was awarded the silver medal for outstanding design at Expo in Zaragoza. In 2009 it won in the category of 'interior architecture' at C.O.A.A. (El Colegio Oficial de Arquitectos de Aragón), Zaragoza. The graphic design for the exhibition was awarded Creative Circle silver, in the category Corporate Identity.

Five Cylinders
When entering the pavilion, visitors find themselves enclosed by a fresh and cool Nordic atmosphere that invokes a relaxed, thoughtful state of mind. Inside, visitors can take a walk around the exhibition and enter each of the five cylinders hanging down from the ceiling.

The exhibition cylinders are each dedicated to a natural resource. Inside the cylinders, visitors can feel the power of nature. On the outside, they can learn about technologies and sustainable solutions implemented in Denmark and worldwide by Danish companies and institutions.

Visitors are able to enter the cylinders by bowing their heads slightly down to get inside of them. Once inside, they get to feel the experience at close hand.