Coloplast Making Life Easier

Loop Associates has finalised a strong and coherent visual identity with high visual impact and recognition value for Coloplast and their products and services across all communication platforms, in all markets and regions.
Coloplast needed to adjust an already developed visual identity prior to launch in order to meet new needs.
LOOP adjusted all design elements including Design Guidelines, Photo Guidelines, Image Bank, Best Practice, Templates and Web design.
Loop developed all templates, whose ease of use combined with best practice examples help Coloplast employees worldwide to get the messages right when developing campaign and sales material.
The adjusted visual profile makes life easier for sales and marketing, winning recognition through a cost-effective, coherent and distinct design system.
LOOP delivered adjustment of the following:
Corporate Visual Identity
Design Guidelines
Brand Portal (Online Design Guideline)
Design Quickguide
Image Bank including Photo Guidelines
Best Practice Cases with selected campaigns in the new design
Templates
Web design
LOOP Associates | Kronprinsensgade 3 | 1114 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com