CPH City & Port Branding a Region

Brand Identity

A challenge to create a clearly articulated Brand identity

The CPH City & Port Development is responsible for the development in Ørestad and Copenhagen Harbour and also manages the Port of Copenhagen. Their overall vision is to create dynamic environments of international class that are attractive to live and work in, and aethetically enticing to tourists as well.

When CPH City & Port Development approached LOOP, they were looking for an expression that could underpin their mission and vision and help consolidate their many fields of activity — urban development, city life, harbour management, leasing and parking, etc. — into a clearly articulated visual identity.

The birth of a logo
As part of a group that determines the future of Copenhagen, the CPH City & Port Development is faced with the challenge of uniting a vast array of differing voices, trends, organizations, stakeholders and people. We’ve turned this abstract challenge into a concrete visual symbol by interpreting these different influences into a woven pattern of pale grey and blue lines (city and water), symbolizing the cross-disciplinary collaboration that will deliver Copenhagen safely into the future.

The Ørestad logo is underlined by a green figure, reflecting the unique geographic contour of that specific part of town. It is here where city and nature meet, forming the seeds for a modern urban community. Embedded within the logo are the qualities and values of Ørestad itself — pioneering, welcoming and rich with impressive surroundings.

LOOP delivered

Visual Identity

Templates for stationary, brochures, PowerPoint

Skin for website